Case Studies

Service – Training

Client

World-leading product manufacturer

Problem

The company’s large marketing force & Web/IT department needed to understand the analytics and performance of their own websites without having to rely on external consultants.

Results & Solution

3 hours of bespoke Google Analytics training delivered to 10 members of staff. Using their own accounts as examples, they learned how to gain the insights they wanted, what it meant for them and how to take action.

Service – PPC Management

Client

A market-leading product manufacturer & distributor

Problem

The company had been managing the campaign themselves without anyone properly trained to do it.

Results & Solution

I researched the company’s products, competitors and industry. I took this knowledge with my experience in consulting for websites and we made huge changes to their websites and campaigns. Every month the results got better and better. Now 1/3 of all the company’s new leads come from their campaigns (1/3 existing customers & 1/3 sales team). The results included a 777% increase in CTR (Click Thru Rate), 50% decrease in bounce rate and a 250% increase in the average time each visitor spent on the website.

Client

A world-leading manufacturing corporation

Problem

Their campaign was previously run by one of the largest digital agencies in the UK. However, they found their support and results disappointing. The problem with their previous AdWords management company was as they were so big. Information from the client to the actual optimiser went through several channels. In the end it turned out to be like a game of Chinese whispers.

Results & Solution

I took the time to understand the client’s industry, their customers and the way they operate. I then quickly got to work on their campaign and within a month results had dramatically improved, with an increase of 170% in CTR (Click Thru Rate) a decrease of 30% in bounce rate and a huge 87% drop in monthly cost.


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